Benefits
Plaque and Tartar Build Up
A pea-sized amount daily aims to help achieve fresher breath and a deeper clean. Designed to fight against plaque, tartar build up and bad breath for all ages and breeds.
Non-Foaming, No Rinsing Required
Unlike human toothpaste, this formula does not foam and can be safely swallowed. No rinsing required after brushing.
Efficient and Easy to Use
Toothbrushing is the most effective way to ensure healthy teeth. Coconut flavour encourages dogs to accept and enjoy the brushing process.
Ingredients Per Scoop
Active Ingredients
Vegetable Glycerine, Water, Calcium Phosphate, Gooseberry Extract, Plant Based Gum, Fibre, Citric Acid, Sodium Citrate, Potassium Sorbate, Coconut Flavour
Nutritional Analysis
ME 33.54kJ | Protein 0.01g | Fat 0.9g | Carbohydrates 0g | Fiber 0.03g | Salt 0g | Moisture 0.01g | Ash 0.05g (per 1g serve)
Directions for Use
Squeeze a pea-sized amount of toothpaste onto a dog toothbrush. Brush your dog's teeth gently, focusing on the outer surfaces. No rinsing required. Use daily for optimal results. For best results with a dog new to brushing, introduce gradually: let your dog taste the toothpaste first, then progress to gentle brushing over several sessions. If the toothpaste hardens, rub it between your hands to return it to a gel consistency.
Frequently Asked Questions
Customer Reviews
Showing 7 of 49 verified reviews
My dog's best treat
If my dog could review it, it would be 10 stars. She always gets excited when I pull it out from the cupboard and I wouldnt trust her alone with the packet. Keeps her teeth clean - she is 3 yo and her teeth are white and shiny (I try my best to brush her teeth 3 times a week). Also works every time her breath has gone bad.
Love the new formula!
I’ve previously used the older formula and definitely find this new one much better. Even some of the more stubborn areas on the teeth were cleaned more easily and with less effort.
5 Stars
Great quality and product for dogs teeth
Happy dog
My dog likes the taste of this toothpaste she let's me brush her teeth with no issues
Toothpaste
Have just bought another 3 of the toothpaste. Really liking the new foamy texture as its so easy to apply and its consistency stays the same no matter whether its hot or cold. The gel used to solidify when the temp was cold and that made it hard to apply, it had to be warmed up again. Great improvement
Toothpaste
Working well dogs are happy
Toothpaste
This toothpaste is very good so far at cleaning my dogs teeth. My Scottish terrier seems to like it, though she doesn’t like me cleaning her teeth.

