Best for
Cats with plaque, tartar or bad breath and owners able to brush or wipe their cat's teeth as part of a regular routine.
Benefits
Formulated for Cats
Made specifically for cats and safe to swallow. Human toothpaste contains fluoride and other ingredients that are not safe for cats.
Non-Foaming, No Rinsing
The paste does not foam, which makes brushing more tolerable for cats and removes the need to rinse.
Supports Plaque Control
Brushing removes soft plaque before it hardens, which is the most direct at-home support for tooth surfaces and gums.
Gentle Introduction
Short, calm daily sessions work better with cats than occasional long ones. Stop if your cat's gums look sore and speak with your vet.
Works With Plaque Control for Cats
For cats that will not accept brushing, Plaque Control for Cats offers a daily food-topper alternative.
Ingredients Per Scoop
Active Ingredients
Vegetable Glycerine, Water, Calcium Phosphate, Gooseberry Extract, Plant Based Gum, Fibre, Citric Acid, Sodium Citrate, Potassium Sorbate, Coconut Flavour
Nutritional Analysis
ME 33.54kJ | Protein 0.01g | Fat 0.9g | Carbohydrates 0g | Fiber 0.03g | Salt 0g | Moisture 0.01g | Ash 0.05g (per 1g serve)
Directions for Use
Apply a small, pea-sized amount to a cat toothbrush or a finger brush and work gently along the outer tooth surfaces. No rinsing required. Introduce gradually: let your cat taste the paste first, then build up to short daily sessions.
What to expect
Breath commonly improves within the first few weeks. Slower plaque accumulation follows with consistent brushing over the following months.
Supports these health concerns
Frequently Asked Questions
Customer Reviews
Showing 6 of 9 verified reviews
good!
my cat doesn’t seem to mind the taste which is great although she doesn’t like having her teeth brushed! her teeth are in good condition, nice and white without plaque. i find this is much more effective than the Plaque Control
You will not have fights with your cat anymore
My cat used to scratch, bite, and run away whenever I tried brushing his teeth with other toothpastes. This is the first time he actually enjoys it!
The only flavor my cat likes
The only 'issue' is that my cat won’t stop licking the toothpaste off the brush before I can even get to his teeth — but honestly, that’s a huge improvement compared to chasing him around and trying to force other kinds on him.
My kittens love this!
I recently adopted two kittens and made a promise to start their dental care early to build good hygiene habits. I couldn’t believe how easy it was! My kittens go absolutely crazy for this toothpaste — they actually look forward to brushing time!
It's a treat for her!
Not that my cat likes her teeth being brushed, but she loves the taste of this toothpaste so much, she begs for it more than wet cat food.
So far my cat didnt reject this
Its been a pain to get a suitable toothpaste for my cat as he is very picky about the flavors.