Australian Made Pet Supplements: What the Certification Actually Means
The phrase Australian Made is used widely in pet product marketing, but the term has a regulated meaning that most consumers are unaware of. A product can legally be labelled as Australian if it has been substantially transformed in Australia, even if most or all of the ingredients were sourced and processed offshore. The Australian Made certification, administered by the Australian Made Campaign Ltd, means something stricter and is independently verified, not self-declared.